The Track

"Nokia" is a song by Canadian rapper Drake from his collaborative studio album with PartyNextDoor entitled "Some Sexy Songs 4 U". Written by Drake and produced by Paul Omar "Elkan" Agyei, it was released on February 14, 2025, by Santa Anna Label Group, OVO Sound and Republic Records.

Our Approach

• Distributed 30,000 posts in just 1 week across TikTok and YouTube Shorts
• Created viral moments with multiple hook variations
• Targeted key markets in North America, UK, Australia and New Zealand
• Coordinated massive push around the single release

The Results

"Nokia" peaked at number five on the Canadian Hot 100 and number two on the Billboard Hot 100 on April 19, 2025. Outside of North America, "Nokia" peaked within the top ten of the charts in Australia, New Zealand, and the United Kingdom. It impacted contemporary hit radio as the album's second single on March 11, 2025.

The Challenge

A content creator had hit a growth plateau. Despite creating quality content, their reach was stagnating and new audience acquisition had slowed significantly.

Our Approach

• Repurposed existing content into multiple short-form formats
• Distributed across a network of themed accounts
• A/B tested thumbnails, captions, and hooks
• Created viral moments through coordinated posting

The Results

The creator gained 2.5 million new followers across platforms and accumulated over 340 million views. Their main account now benefits from increased algorithmic reach and brand deal opportunities have multiplied.

The Challenge

A D2C brand was spending heavily on paid ads with diminishing returns. They needed an organic content strategy to reduce customer acquisition costs and build authentic brand awareness.

Our Approach

• Created UGC-style content featuring the product
• Distributed through lifestyle and niche interest accounts
• Tested product angles, use cases, and storytelling formats
• Drove traffic to landing pages with tracking

The Results

The campaign achieved a 12x return on investment, generating 50 million impressions and significantly reducing the brand's blended CAC. The organic content now serves as top-of-funnel for their paid retargeting campaigns.

The Challenge

A new podcast was launching in a competitive category. They needed rapid listener acquisition to hit chart positions and attract sponsors for monetization.

Our Approach

• Clipped the most engaging moments from each episode
• Created controversy-driven and curiosity hooks
• Distributed across podcast fan communities and topic-specific accounts
• Coordinated launch pushes around new episode releases

The Results

The podcast gained 500,000 new listeners and broke into the Top 50 charts in their category. They've since secured multiple sponsorship deals and continue to grow with our ongoing distribution.